eBook Marketing Strategy: How to Turn Your Blog Into an eBook


Every time you write a post on your blog, you write great content. You spend time on that content, and it has real value. Why not publish it in a book?

Seth Godin, the master blogger, has published incredible numbers of books using content he previously published in blog posts. Each bit of his blog posts can and does show up in a book at one point or other. Shopping the book store, I flipped through a copy of one book, and realized... I've read all of this before. I bought the book. It was contained between the covers; all that wisdom in one spot.

Then the concept slapped me upside the head and I realized I could have been doing the same thing all these years. Instead of struggling to WRITE a BOOK on the side, I could be publishing my blog content into books. Yay me!

What about you?

Do you have content worthy of recreating into a published book?

Tricia Lott Williford published her blogs into a book - albeit, edited, rewritten, and formatted into a continuum that offered insight into situations like hers - but a book. The concept sprung from writing every day.

In reality, many bloggers have pulled valuable content from their blogs, edited, rewritten, or resculpted their posts and turned them into books. Some writers, such as Krystine Kercher, format blog posts into that specific line of thought and write chapters of their book as blog posts you can read. Then publish the book with all of the chapters, so you have it in one brilliant well-bound presentation. And what a cover!

Even if your blog has an incredible cover, the design of your book cover can improve marketability of your book. Purposeful design is always an option over the random header and blog branding that takes place on your website. Why not improve the brand with a great book cover?

Plot your blog for publication -

There's a secret to writing blog posts for publication, and I'm going to give it to you right here:

  • Have a plan for each blog post.

  • Create an outline and add your blog post to a specific part of the eBook document.

  • Fill up your outline with articles you write on your blog.

  • Submit your document (the one where you post all of your blog posts) to a publishing company online - I use KDP Amazon, to publish my eBooks.

When you sit down to write a blog post, if I've learned anything through the years, from Jeff Herring, the content guy, it's the need to have a plan. Not only should your blog post offer incredible value to the reader, but it should be set up in an organized way so the reader recognizes the value of what they're reading right away. Don't lead readers astray - give them what they need.

Write with intent!


Source by Jan Verhoeff



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eBook Marketing Strategy: How to Turn Your Blog Into an eBook
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